Born and raised in Manatí, Puerto Rico to hard working and loving parents. Not a day goes by where I don’t think about alcapurrias or my mom’s homemade flan. Literally the best in the world.

My first industry job was Graphic Designer for Wapa TV, the biggest Puerto Rican TV network with almost 10M viewers across the island and the US East Coast. I designed complete graphics packages for some of the shows I grew up with (Super Xclusivo, Noticentro, Pégate al Mediodía), and big new ones we launched (Sunshine’s El Remix, Risas En Combo and Lo Sé Todo).

After that I set my sights on film and advertising, joining the premier post production studio on the island, Reaktor Post. On that team I did motion graphics and VFX for Sony, Netflix, T-Mobile and Honda, and shows like Crackle’s StartUp and Keanu Reeve’s Replicas.

In 2017 I took a leap of faith, moved to Cleveland, Ohio and tackled the massive challenge of building up a new in-house creative agency at Nestlé, where I’ve been working since. More on that below.

One of the highlights of my career and personal life was co-founding a nonprofit with my brother, Steven Feliciano, named Hunger Corp. We’ve lead that team for the past 10 years, building dozens of homes in marginalized communities in Puerto Rico, Dominican Republic and Honduras, as well as a clean water project in the Amazon. You can see our work at hungercorp.org

I’m currently residing in Kissimmee, FL with my best friend and wife, Jehieli, our 3-year-old daughter Ellie, 2-year-old son Matías and our chocolate lab, Laika.